In this issue
Features
Standing out from the crowd:听what鈥檚 your USP?
Jo Birch and Sarah Corrie
How did we get here?:听coaching鈥檚 hidden history
Dr Leni Wildflower
Meaning in the mood:听the intelligence of emotion
Dr Geoff Pelham
Reliving the moment:听using audio playback in coaching supervision
The Ashridge Supervision Research Group
Regulars
Message from the chair
A day in the life
Coach, teacher and special needs听practitioner Dimos Kyritsis
Articles from this issue are not yet available online. Divisional members and subscribers can download the pdf from the听Coaching Today听archive.
Editorial
As regular readers of this column will know, I am听fast approaching completion of my Master鈥檚听degree in dance movement psychotherapy and听preparing to launch myself into a new career.听However, I鈥檓 under no illusions that I will be听immediately offered a contract as a freshly-graduated听professional dance therapist in the听NHS or private sector; my aim with this training听was always to build on my existing skills and听integrate elements of psychodynamic dance听movement psychotherapy with my coaching听practice.
I have found this happening naturally听over the past couple of years in actual work with听my clients (how could it not?) but I confess that,听when it comes to putting myself out there and听marketing myself as an integrated coach/therapist who uses dance, movement, creativity听and the body, I struggle with knowing how to听鈥榩ackage鈥� and 鈥榖rand鈥� myself as such.听From the discussions you have been having,听both online through our LinkedIn group1 and in听the pages of this journal, I know I鈥檓 not alone in听this struggle. So I was delighted when our Past听Chair of 香港六合彩精准资料 Coaching Jo Birch and the Chair of听the BPS Special Interest Group in Coaching听Psychology Sarah Corrie came together to offer听us all some advice on building and promoting our听integrated practices.
In our special cover feature in this issue, Sarah听and Jo begin by looking at our history and go on听to explain what being dual trained might mean听for us, why we might find self-promotion听challenging and how to overcome this. What听do we bring from our diverse backgrounds as听counsellors, psychologists, psychotherapists,听coaches and coaching psychologists, and what听does it all mean in the marketplace? As they听explain, to communicate our brand we must听first identify our unique selling point (USP).听What makes us so special and unique 鈥� and听what differentiates us from other practitioners?听How do we stand out from the crowd?
Elsewhere, Leni Wildflower traces the origins听of coaching from the early days of the self-help听movement to today鈥檚 approaches embracing听developments in psychology and psychotherapy.听Leni鈥檚 piece serves as a reminder that we all听stand on the shoulders of giants 鈥� and that we听are each and every one of us pioneers in our field.听It鈥檚 for this reason that I love reading your stories听and your contributions and I feel privileged to be听able to share them and showcase your work here听in the pages of this journal 鈥� your ideas and听explorations, your struggles and challenges,听your dreams and hopes. Thank you for听continuing to share and contribute to the听discussion.
I鈥檓 also delighted to welcome our new Chair of听香港六合彩精准资料 Coaching, Gill Fennings-Monkman MBE,听with her first Chair鈥檚 Message for Coaching Today听readers. I echo Gill鈥檚 sentiments in expressing听gratitude to our predecessors and looking听forward to the future with excitement, passion听and curiosity. I hope you will join us.
Diane Parker
Editor
editorial@bacpcoaching.co.uk